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Why Using Social Media is a Must if You Are a Real Estate

Why Using Social Media is a Must if You Are a Real Estate

Using social media is a great way for estate agents to grow their business as they are able to instantly connect with existing and potential clients. In this article we summarize why be present in social media is mandatory if you are an Estate Agent.

There’s no arguing that content is the most essential piece to building an online marketing strategy. The second most important piece is creating a great promotion strategy that ensures your content reaches the largest audience possible. In this sense, Social Media Networks are one of the techniques commonly used to promote brands and contents for Real Estates. In this post, MPI explain you why.

Your clients are already there

There are more than 665 million of daily active users on Facebook and over 650 million registered accounts on Twitter. If the excuse you are trying to give yourself to not be in the social media networks is that your clients are not there yet, you are simply wrong.

In reality people just enjoy being part of a business profiles that are proactively building a lively community and genuinely showing interest in the products and services they provide. By closely communicating with your clients on a social media level, you become a trusted source of information in your industry which makes it a great asset when creating company awareness and brand credibility.

Build your Digital Presence

Social Media For Estate Agents

One of the main reasons why Estate Agents need to be using social media networks to promote their business is to build their reputation. When you are able to position yourself as an industry expert, it will be a lot easier to attract new clients.

Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business.

Drive more Traffic to Your Site and Listings

What you want as Real Estate Company is to find ways to take your content and promote it so that it reaches the maximum number of people possible, creates the most clicks, and builds fans that come back time and time again. Maybe some of these people will contact you in the future to make a tour in one of the homes of your catalogue.

That’s why it’s important to make it clear how people can contact you or find out more information about what you have to offer. Be sure to include links and contact information all over your website and social media profiles.

Improve the SEO of your Real Estate Website

In regard to the search engine benefits, the truth is that Google likes social media. In recent years, the search giant has allowed live tweets from Twitter to appear in search results, together with personal profiles and Facebook business pages.

Social media channels are major generators, constantly bringing high volume of traffic to your webpage. That has brought to life the idea of integrating social media to companies’ websites as a way to convert leads into prospects. 

The more channels you participate in, the more the traffic to be reached online.

A perfect Way to Diversify your Marketing Efforts

Social Media For Estate Agents

The more ways you market your real estate business, the better your chances of being successful become. Mixing in some online advertising and social media marketing will help your business reach new clients that traditional marketing methods never would have reached.

Get your Real Estate Business in the Place it Deserves

Don’t let your competitors beat you out when it comes to social media. Call MPI right now and let us help you to maximise your presence in the Social Media Networks. As Real Estate marketing experts we optimize and improve your visibility on the Internet.

Pide Presupuesto


SEO / Posicionamiento en Buscadores


SEM / Google Adwords

Redes Sociales

SMO / Redes Sociales

En Internet

Marketing en Internet

Y sus Redes

Google y sus redes


Formación Personalizada

Optimización textos

Redacción / Optimización de Contenidos

Mejora tu web

Auditoría Seo

En Directorios

Alta en Directorios / Link Building / Otros

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